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The average customer in China wants a full proof payment method. eBay’s competitors used a plan where payment was not given until the product was in the buyers hands. eBay eventually instituted this plan but the timing was off and it had little effect on their profits. The Chinese legal system takes too long to support buyers or sellers that get ripped off.
Another example is that China customers want a competent customer service which eBay did not give. Many consumers dislike eBay because of bad service and because it did not focus on building up trust with the consumer.
eBay initially charged listing fees, as it does in the United States and Europe...
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