Ebay In Asia

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Title: Ebay In Asia

Essay Details:

Subject: Business

Author: Laura Y

Date: September 13, 2014

Level: University

Grade: A

Length: 8 / 2336

Essay text:

Localization: failure to localize the brand to appeal to Asian costumers. Understanding how to localize a brand can do wonders for a company. • Use success in the US as proof-of-concept. This leads to over-confidence. The fact eBay dominates in the US or Europe means little to Asian costumers • Failure to understand and adapt to local market and culture • Failure to react quickly to local competition • Poor decision making between headquarters and local management • Low-key approach to marketing In Japan. eBay's failure in Japan was a series of missteps. Firstly, eBay joined the market five months after Yahoo auctions, giving its competitor a massive head start to establish itself...

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