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EBay has become a serious competitor in the traditional e-tail environment with the less competitive “buy it now” option and the acquisition of PayPal, their secure online payment system.
The problem that eBay faces currently is creating a business plan to maintain their position as the leader in the online auction industry while establishing a place as a retailer of choice in the fixed price e-tail market and continuing to exceed profit levels.
Maintaining their place has become a recent challenge because eBay is currently facing stiff competition in the online auction market. Some of the competition that eBay is up against are sites such as Yahoo Auctions, Overstock...
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