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16
RECOMENDATION AND ACTION PLAN???.?????????????.. 17
Identification
Overview of The Situation
eBay, an early pioneer of a particular kind of e-commerce that is online auctions. Established in mid-1990's and transformed to public company in 1998, eBay provided trading platform in online marketplace and acted as facilitator providing pre- and post- value added services for three basic categories of online auctions:
? Business-to-business auctions: businesses, which trade with other businesses in order to sell merchandise surplus, used equipment or high-tech production.
? Business-to-consumer auctions: businesses selling goods and services directly to their consumers via Internet...
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