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eBay enables trade on a local, national, and international basis with customized sites in markets around the world. eBay is leading the way in Internet auctions over competitors, Amazon.com and Yahoo.com. The Internet brings together a larger number of both buyers and sellers and has opened the way for individuals to trade on a global scale. eBay has taken a number of steps to increase consumer confidence and reduce theft risks .There is no doubt that eBay holds the power in the on-line auction industry. An analysis of the key factors of the company was compiled to find out what the eBay strategy is, and how it is doing financially...
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