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First, I will start with a systematic analysis of eBay's international market-entry strategies. Second, I will exanimate the Latin America e-commerce market. Finally, I will use the precedents analyses to provide you with a set of recommendations concerning the prospective expansion in Brazil, as well as, your extension in the entire Latin America as a whole.
eBay's INTERNATIONAL MARKET-ENTRY STRATEGIES
EBay aggressive desire to expand globally goes back to one of the very early goals of eBay: Create a global trading platform that would make it as easy as possible for anybody anywhere to trade practically anything...
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Common topics in this essay:
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- Ebay history and business model
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- The Challenges of Doing Business Overseas
- The Cultural Challenges of Doing Business Overseas
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