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In addition, they provide lower price to customers than their competitors and have several price policies such as returning its car by cleaning from customer, booking service on the website and phone reservation system, small place for parking, and so on.
The western European rental car industry consisted of many different national markets that were only semi-integrated. While there were many companies that competed within this European rental car industry, a handful of companies held dominant positions, either across a number of national markets or within one or a few national markets. There were several international companies, Avis, Eurocar, and Hertz, as well as many smaller rental companies operating in this market...
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