Easycar.Com

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Title: Easycar.Com

Essay Details:

Subject: Business

Author: Kathy C

Date: June 25, 2016

Level: University

Grade: A

Length: 22 / 6473

Essay text:

As the airline evolved in to a “brand”, Stelios extended the brand and found easyGroup. easyGroup evolved over the years and now consists of the following businesses: • easyJet • easyInternetCafe • easyCar • easyValue • easyMoney • easyCinema • easyBus • easyHotel • easyOffice • easy4men • easyJobs • easyPizza • easyMusic • easyCruise • easyTelecom • easyWatch • easyVan Brand Values Strategy EasyGroup’s builds its brand based on the following values: • Great values • Taking on the big boys • For the many not the few • Relentless innovation • Keep it simple • Entrepreneurial • Making a difference in people’s lives • Honest, open, caring and fun Mission easyGroup’s mission is to, “manage and extend Europe’s leading value brand to more products and services, whilst creating real wealth for all stakeholders” (easyGroup: Brand Values)...

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