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The advancement in communication methods such as the Internet and automated phone service which eased the car rental procedures.
B. The Industry
EasyCar is operating in a rental car industry
The Competitive situation: As for the rental car industry, there is a strong competition in Western Europe, since the industry consisted of several international and national companies which basically were dominating more than half of the market. Examples of strong positioned international companies include Avis, Hertz, Europcar,..etc example of regional market such as Sixt in Germany. In addition, there are also smaller rental companies as well as brokers operating in each market...
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