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Eastman Kodak Meeting The Digital Challange

EASTMAN KODAK : MEETING THE DIGITAL CHALLANGE

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Title: EASTMAN KODAK : MEETING THE DIGITAL CHALLANGE

Essay Details:

Subject: Business

Author: Ruth P

Date: April 14, 2016

Level:

Grade: A

Length: 4 / 1116

Essay text:

Starting with the founder George Eastman, the case study talks about how the idea for the company came about and the values that Eastman upheld in his company. After which, the Kay Whitmore era begins, where the company focuses on digital imaging and data storage. During Whitmore's leadership, Kodak diversified into life sciences. While entering the market of healthcare imaging (diagnostic equipment) was a proper fit, entering healthcare activities (nutritional supplements) and pharmaceuticals was not a wise decision. For a company like Kodak which has a very strong association with photography, entering a market that does not fit in with its image would not benefit the company...

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