Eastman Chemical

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Title: Eastman Chemical

Essay Details:

Subject: Business

Author: William M

Date: February 24, 2013

Level: University

Grade: A

Length: 9 / 2476

Essay text:

The main focus of Eastman's e-business was: 1. Creating customer-centric solutions 2. Portfolio of option, along with providing solutions for customers via electronic means 3. Invest in technologies/capabilities that bring value to customers 4. Be externally focused 5. Form partnerships 6. Build an e-brand, which attract customers, suppliers and technology partners 7. Leverage its intellectual capital, industry knowledge, network of contacts, credibility, brand and customer base By implementing the e-business, Eastman's customers were able to view products, check status of orders, access certificates of analysis, material safety data sheets, etc...

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