Easjet Casestudy

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Title: Easjet Casestudy

Essay Details:

Subject: Business

Author: Margie B

Date: December 31, 2014

Level: University

Grade: A

Length: 4 / 1138

Essay text:

The two companies have slightly different strategies. EasyJet flies mainly to leading airports while Ryanair uses far more secondary airports to reduce costs. EasyJet places more focus on attracting business travellers as well as leisure travellers, although all its aircraft have single-class cabins. Ryanair makes much of the fact that EasyJet's average fares are higher and its average punctuality is consistently lower. This is mainly due to the different range of airports used and Ryanair routinely scheduling flights to take thirty minutes longer than required. As of September 2005, Ryanair flies more passengers, but EasyJet has a higher turnover, leading both of them to claim to be "Europe's number one low cost airline"...

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