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The portal delivers to more than 1,500-plus cities and towns.
"Around 5,000 products under 185 categories and sub-categories are currently listed on the portal, and lots more are being added everyday," Banerjee said, adding that the portal at present was witnessing around 40,000 hits per day with a conversion rate of 1 per cent.
On the logistics front, he said that the company was operating in a multi-logistic mode -- via its Big Bazaar chain and standard logistics like Blue Dart and Gati.
"The online retail business in India is currently pegged at around Rs 180 crore a year, and we are targeting to garner Rs 300 crore in the first year of operations," he added...
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