e-retailing

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Title: e-retailing

Essay Details:

Subject: Business

Author: Thomas M

Date: April 11, 2015

Level: University

Grade: A

Length: 21 / 6287

Essay text:

Consequently, this study seeks to investigate the relationship between the website interface of B2C e-commerce and virtual customer behavior, emphasizing the purchasing attitude and intention. The objective of this paper is, therefore, to research which features of a virtual store effectively influence the user purchasing process via the Internet. In order to achieve this aim, the Technology Acceptance Model (TAM) was adapted for pertinent theoretical references about consumer behavior on the web. The model developed was then tested and validated through a Structural Equation Modeling (SEM) approach...

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