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Essay text:
It may be broadly be a combination of two elements.
i?? Combining new technologies with elements of traditional stores and direct mail models
i?? Using new technologies to replace elements of store or direct mail retail.
Internet retail also has some elements in common with direct mail retailing. For eg, e-mail messages can replace mail messages and the telephone, that are used in the direct mail model as means of providing information, communication and transactions while on-line catalogues can replace printed catalogues. As with direct mail businesses, critical success factors include:
i?? Use of customer databases
i?? Easy ordering
i?? Quick Delivery
Operational elements that the Internet retail model shares with both the retail store and direct mail models include:
i?? Billing of customers
i?? Relationships with suppliers
There are, therefore, many elements that Internet retail and more traditional retail models have in common...
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