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Essay text:
E-on U.K is Britain's second largest multifaceted energy producer, distributor and retailer providing energy to over 45 million customers, part of the worldwide E.ON AG corporation.
Rivalry in the power industry is relatively low in terms of production according to the Power Economics (2007). They stated over the last decade the wholesale cost of electricity has fallen by nearly forty percent. These savings have not however been passed onto the customers suggesting that the levels of competition within their market is relatively low. Eon’s energy retail sector in comparison had faced strong competition in recent years...
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