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Marketing is also concerning on developing and retaining customer relationship in order to give mutual benefit to both; marketers and customers.
E-marketing Background
Marketing has started with the production era, that is before any technology had been influenced the traditional marketing. Most activities are more to the production oriented; producing quality products rather than sales. This era was focused on the production, product and also the selling concept.
But then, it has evolves to the sales era where this era applied a philosophy that assumes non-essentials products and services couldn’t sell due to resistance in purchasing...
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