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The study also shows a strong and growing demand for access to the online medium through cell phones, TVs, voice portals, and other non-PC devices.
According to the study, online commerce has become an everyday activity for millions of users. This year, more than half of the survey's respondents (56 percent) say that they currently shop online, nearly double the percent of those who did in 1998 (31 percent). Similarly, as the holiday season approaches, the percent of users who say they intend to shop online during that period has doubled from 14 percent in 1998 to 28 percent today.
"Two years ago, most online users were only dipping their toes in the electronic commerce pool, but this year, they're diving right in," said Marshall Cohen, America Online Senior Vice President of Brand Development...
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