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The move to the online arena has been swift. Businesses quickly began to take advantage of the new way to market their goods, while consumers excitedly flocked to a strange and mystical place known as “the Internet” to search for and conveniently buy unique goods and services. Consumers literally have a world of goods to choose from, and the businesses of the world are quick to use this medium to sell their goods.
Then the changes associated with the move to e-commerce will be examined for advantages and disadvantages. The advantages include new relationship opportunities, easier information delivery, small market targeting, expanding brand awareness, establishing customer loyalty, and increasing sales and company profits while decreasing costs...
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