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This is mainly because of over exaggerated headlines, outrageous market appraisals and so-called "instant billionaires". The hype began in 1994, when the Internet and the World Wide Web gained popularity; companies competed to be the first ones out with convenient online shopping sites, for busy, tech savvy individuals. Online shopping was seen as the future and technology stocks were benefiting from all the positive media that was being reported. Unfortunately, these predictions proved to be incorrect and in the 1999 Christmas season, companies that had invested heavily in creating online shopping sites realized that the everyday consumer still did their shopping in the "real world"...
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