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This involved leasing some retail property, buying enough inventories to fill it, hiring and training some sales personnel. Having done this, one would be automatically be in business. Later came the scene of the tele-marketing approach. This in turn would involve printing and distributing catalogs, getting a call center, arranging for suppliers who can fill in the orders, hiring and training some internal sales personnel. Now the direction has changed towards E-commerce. A few companies like Amazon and Dell have understood and have addressed this issue promptly.
The purpose of this project is to study the E-Retailing market and how it implements itself in the retailing industry...
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