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While this is true to some extent, people buying a product from eBay for themselves, versus buying for the company they work for is a very different emotional experience. In fact, profound differences between the two are things one must consider when developing marketing activities. B2B depends on relationship building marketing efforts with a company, while B2C marketing focuses on the individual consumer, not the company. “Take the decision-making process for example. Sure, most families consult on houses and cars, but no one ever gets fired for making an impulse buy while in the line at the grocery store...
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