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Had E-bay researched the local networks in China, prior to jumping into the market, I believe they might have been able to address the problem before it became one.
E-bay was also slower than local competitors to introduce new application and new payment services. Local competitors, such as Gmarket in South Korea were quick to use a savvier product mix and more aggressive pricing than E-bay had to offer. E-bay was charging fees for listings that local rivals weren’t. The intriguing mixture of cheaper, and often-free listings, coupled with fixed prices, was more appealing to the consumer and in a sense made E-bay’s site seem less friendly...
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