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Then the U.S. military, highway patrol officers and Hollywood celebrities used Harley motorcycles, which reflected an image of masculinity. So it becomes part of American culture and associated with the U.S. flag and America’s national symbol. Although it’s not mentioned in the case, but it is good to mention that rationally, Harley Davidson motorcycles are traditionally were for blue-collar workers. American people also, concerned about the fate of the motorcycle.
In 1920’s, Harley Davidson introduced its innovation, through the investment in R&D, the V-twin engine design with new four –cylinder engine...
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