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Essay Details:
Essay text:
The issues identified in this report are:
1. Increasing general consumer awareness of Featherlite Intense.
2. Increasing business to customer service through online channels.
3. How to create a competitive advantage with strategic alliance between Durex and Starpharma.
4. Lowering inconsistent quality if featherlite condoms.
These points are clearly analysed within the report by breaking down Featherlite’s Target Market, Global Market, Condom Industry Forces, Competitor Analysis, SWOT analysis, and Human Resource Management. Finally the last section “Implementation” gives these recommendations to overcome these issues:
1...
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