Dunkin' Dunuts

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Title: Dunkin' Dunuts

Essay Details:

Subject: Business

Author: Walter W

Date: October 3, 2011

Level: University

Grade: A

Length: 5 / 1303

Essay text:

Despite what the name of the company suggests, Dunkin’ Donuts’ major revenue generator is beverage sales which accounts for approximately 70%, as compared to donuts that generate only 14% of the sales2. Mission Statement “The company's mission is to thrill customers, enrich stakeholders and build powerful brands3.” Recent Business News In recent undertakings, the company is expanding on a large scale by launching its most aggressive expansion plan to triple the number of units from 5,300 to 15,000 by the year 20204. Starting October 2006 and ending September 2007, Dunkin' Donuts signed development agreements totaling nearly 1,600 new restaurants...

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