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Dunkin Donuts Hypothetical Marketing Strategy Case

Dunkin' Donuts Hypothetical Marketing Strategy Case

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Title: Dunkin' Donuts Hypothetical Marketing Strategy Case

Essay Details:

Subject: Business

Author: Anthony C

Date: February 26, 2014

Level:

Grade: B

Length: 5 / 1238

Essay text:

First network TV commercials are aired. 1979: 1,000th U.S. Dunkin’ Donuts shop opens. 1980: Largest Dunkin’ Donuts shop in the world opens in Thailand with seating for 130. 1982: Fred the Baker, TIME TO MAKE THE DONUTS® television campaign begins. 1990: Allied Domecq purchases Dunkin’ Donuts. 1995: 1000th international Dunkin’ Donuts shop opens in Thailand. Hazelnut and French Vanilla coffees are introduced as companions to Dunkin’ Donuts' famous Original Blend. 1996: Dunkin’ Donuts introduces freshly baked bagels. 1997: Dunkin’ Donuts revolutionizes the summer beverage category with the introduction of the COFFEE COOLATTA? slush drinks 1999: Celebration of their 8 billionth cup of coffee sold since opening in 1950...

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