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Essay Details:
Essay text:
opening of ?§Franchisee-developed Stores?? over company owned stores.
Rationale: - My above recommendation is strongly supported by following key points:
?X The company has already proved their niche in Franchising business as is evident by the performances of the Franchise Division between Fiscal Years 1974 and1978 while the contribution of company owned stores is nominal during these years.
?X Average annual sales per shop increased from $195,000 to $268,700 between 1974 and 1978 due to successful consolidation strategy.
?X The company objective was to increase new shop openings to 90 in 1979 and 150 by 1982 since opening of franchised shops declined drastically during the consolidation strategy between1970 and1973...
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