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Essay text:
What is Dunkin’ Donuts value proposition?
Visit a Dunkin’ Donuts store and visit the company’s website. Based on the information presented in the video and the information and experiences gathered in the store and online, evaluate how well the company’s value proposition is conveyed through its marketing communications
If its website is any indication, Dunkin’ Brands, which today has a portfolio of three complementary brands: Dunkin’ Donuts, Togo’s (the California sandwich shop) and Baskin-Robbins (the largest and one of the most-loved ice cream chains in the world), has no intention of abandoning its focus on high-quality, affordable food and beverages on the go...
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