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Essay text:
Duncan Industries faces another problem related to the lack of information about the European market.
INDUSTRY, COMPETITIVE AND ENVIRONMENTAL ASSESSMENT
In North America Duncan Industries positions its product uniquely. Duncan Lift is a quality, safety product offered at higher price fulfilling the needs of specific market segment - wheel alignment service centers. Duncan Lift competes based on its features rather than price. The company is not a market share leader in the industry; however the diverse nature of the industry allows Duncan Lift to be the leader in its market segment of scissor lifts...
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