Duncan Industries

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Title: Duncan Industries

Essay Details:

Subject: Business

Author: Michael T

Date: January 4, 2015

Level: University

Grade: A

Length: 15 / 4370

Essay text:

This is an optimal positioning strategy of this product because the two main corporate competitors, AHV Lifts and Mete Lift, have not attained the same standards with their scissor lift sold in the same markets. The company has seen a steady increase in sales, particularly between 1997 and 1999, an average 25.06 percent. However; the Duncan Lift is priced 5percent to 20percent higher than the competitors, which can be seen as one reason growth in units sold and sales volume has not been substantial. Although the US market accounts for 60percent of company sales, the Duncan Lift is a minor product within the wholesaler's total line...

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