Ducati

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Pre-written Papers:

Title: Ducati

Essay Details:

Subject: Business

Author: Teresa F

Date: July 28, 2013

Level: University

Grade: A

Length: 2 / 597

Essay text:

Harley Davidson riders have the stigma of being very American, “bad boy” riders who aren’t really looking for speed. On the other hand, Ducati owners are looking for speed and a high end performance bike that comes with an image of money, prestige, and class. Continuing internet research would add value by helping Ducati to determine how real the stigma’s are within Europe and the U.S. It would shed some light on whether it would be such a good idea to expand into a brand new market where they have no exposure. There would be no point in spending time and money on developing a Ducati cruiser if research shows no one is interested in buying it...

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