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The increase in the number of such products in German health food stores.
3. The growing concern over excess calorie intake voiced by various government organizations, medical associations, and other groups.
Moreover, the low calorie food products market appeared to be threat to their existing product line. Marketing research suggested that a significant number of consumers were getting conscious about their weight and this number was also increasing over the years.
So company decided to launch a range of low-calorie food products while taking care of the following points:
1. Tasted like the generic products they were intended to replace...
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