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Essay Details:
Essay text:
However, part of the customer base has gradually shifted away from clinics and towards direct consumers. In order to address this market, DMI has developed a new generation of “small black box” products, which are smarter and more portable than their standard offerings. However, the direct consumers desire standardized low-cost items that can be delivered more quickly than DMI’s current intervals.
Problems
Unfortunately, this shift to the consumer market does not correspond with the strengths of DMI’s manufacturing operations. Direct consumers desire low-cost products, whereas DMI has traditionally offered products that are high-cost...
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