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Dr Pepper Seven Up Inc Squirt Brand

Dr.Pepper/Seven Up, Inc. /Squirt Brand

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Title: Dr.Pepper/Seven Up, Inc. /Squirt Brand

Essay Details:

Subject: Business

Author: Jonathon M

Date: November 3, 2013

Level: University

Grade:

Length: 6 / 1772

Essay text:

They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks...

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