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It is a great strategy because appealing to the emotions of a potential customer. The customer’s feeling or sensation that they had when viewing the medium of emotional branding will emerge the next time he or she comes into contact or has the opportunity to purchase the advertised item and will then be more inclined to purchase it.
However, the article states there are risks involved and at times businesses go overboard with the attempt to charm the customer. These businesses do not stop at harming even the young customer such as the emotional branding of “Joe Cool”. At this point I believe the other side of the story comes into play to counteract the evilness and cunning, emotional appeal towards youngsters...
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