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Essay text:
Following the use of this strategy Wal-Mart will be able to reduce their advertising budget in these areas to a market share maintaining level.
Evaluation
In order to determine if the market penetration strategy is indeed adding to the success of the company, Wal-Mart will need to take periodic readings from sales figures, department heads, inventory turnover, and customer surveys. This strategy will be fully implemented within days of its selection from management.
To find the sales figures we would have to go to the accounting department where all the information on sales should be recorded...
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