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Another example, are the sugar-free Jell-o ads, where an attractive slender woman is leaning back on a chair eating jell-o from a glass. Above the picture is a quote which says, "I'm a girl who just can't say no. I insist on dessert". To the side of the ad, it states, "Every woman is entitles to her just desserts. Just as long as dessert is Sugar Free Jell-O Gelatin. It's light and fruity and fun. And it's only calories." This ad emphasizes on how women want dessert, but its only okay to have it if its sugar free. "The dessert you don't have to desert" because it's sugar free. Same concept with the Wonder Light Bread, in this ad two women are side by side on a park bench one holding a carrot, the other happily smiling with a sandwich and the ad saying, " You'll think your cheating, but you know your not?It's Wonder Light bread"...
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