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Dollar General Vs Wal Mart

Dollar General Vs. Wal-Mart

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Title: Dollar General Vs. Wal-Mart

Essay Details:

Subject: Business

Author: Robert S

Date: September 21, 2014

Level: University

Grade: A

Length: 8 / 2220

Essay text:

Datamonitor reported consumer’s worry that Wal-Mart threatens local businesses by under cutting prices and making them unable to compete. Dollar General can capitalize on this thought and put consumer’s worries at ease by partnering with local farmers and distributing local produce. This will increase customer loyalty while eliminating that negative perception (datamonitor). Situation Analysis Dollar General Situation Analysis Market Demographics Median Household Income – Less than $75,000 Trade Area Population – At least 4,500 Dollar General targets customers in the low, medium, and fixed income segments...

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