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Dollar General And The Extreme Value Retailing

Dollar General and the Extreme Value Retailing = Industry ? Internal Analysi

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Title: Dollar General and the Extreme Value Retailing = Industry ? Internal Analysi

Essay Details:

Subject: Business

Author: Margaret B

Date: July 1, 2015

Level: University

Grade: A

Length: 18 / 5157

Essay text:

(C-87) Dollar General has determined that the yearly earnings of its customer base is $30,000 a year and below, and that one-third of its customers earn less than $20,000 a year. Dollar General's strategy at being a low-cost provider is evidenced by minimizing labor and advertising costs, offering a limited assortment of merchandise, using a single merchandise presentation, locating in second tier shopping strips with low rents, and investing in technology and distribution. (C87). ? The most critical element of the company's strategy for success was keeping its costs to a minimum through product selection, distribution strategy, advertising, and use of technology (C96)...

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