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It is defined by the want the customer satisfies when he buys a product or service. To satisfy the customer is the mission and purpose of every business. The question "What is our business?" can, therefore, be answered only by looking at the business from the outside, from the point of view of customer and market." Peter states that a business is defined by what it provides for a customer's satisfaction. There are two aspects that are important to every company when defining who they are: what they provide customers and their internal corporate culture.
Is a company defined by its mission statement? NO!!! There are two aspects to defining how your company is perceived...
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