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However DrKoop.com had a huge "burn rate", the found the company raised was already used in enormous partnership (i.e. American Online). Also 70 % of this website's revenues come from advertising. The income potential soon appeared as it really was: limited while marketing expenses were limitless.
The main problem of this company is its early and fast success. The CEO didn't though strategically, or not enough. He kept running the business blindly, without long-run objectives, in a demanding but hyper competitive market. DrKoop.com is still the leader but big competitors are coming faster than it thinks, as WebMd...
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