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Essay text:
There are obvious problems also in
direct sales, like; problems of expanding the business and coping with high
workloads where the services of a particular individual may be in demand or
direct sale means limited geographic market coverage.
a) Direct Sales Through Electronic Channel
To overcome such problems companies are exploring possibilities of direct sales
through electronic channels. The typical benefits the companies see in
electronic distribution of services are:
?? Consistent delivery for standardized services
?? Low cost
?? Customer convenience
?? Wide distribution
?? Customer choice and ability to customize
?? Quick customer feedback
b) Franchising
The other recent trend in distribution of services is that of franchising...
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