Disneyland

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Title: Disneyland

Essay Details:

Subject: Business

Author: Melissa H

Date: June 27, 2011

Level: University

Grade: A

Length: 15 / 4490

Essay text:

Walt Disney Company earns revenues in four strategic areas including consumer products (9.6%), media networks (38.4%), studio entertainment (26.4%) and parks and resorts (29%). As a major player in the film and entertainment industry Disney is affected by the growing trends in leisure activities. In recent decades consumers have chosen to spend more of their time and money on vacation and pleasurable activities. Currently Disney has several customers from Generation X who are family oriented and interested in the products that Disney offers. The initial target market for Disney were children under 12, but with the importance of decision makers the market expanded...

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