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Disney In Tokyo And Paris

Disney in Tokyo and Paris

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Title: Disney in Tokyo and Paris

Essay Details:

Subject: Business

Author: Robert H

Date: October 2, 2011

Level: University

Grade: A

Length: 4 / 1129

Essay text:

Also, Disney was expecting a flocking of French people to visit the park; yet again basing their assumptions on the performance of the Japanese park (Cateora & Graham, 2007). The French had resentment against the American fairy tale characters because they had their own to love. However, the Japanese had great admiration for the American icons. Disney advertised their park with an emphasis on the size and glamour of "the Disney experience" rather than showing the French their exciting rides and attractions. Disney wanted to out do any other French attraction and wanted it on their terms; the French do not react well to arrogant Americans (Cateora & Graham, 2007)...

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