Disney in China

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Pre-written Papers:

Title: Disney in China

Essay Details:

Subject: Business

Author: Tameka R

Date: March 27, 2015

Level: University

Grade: B

Length: 9 / 2468

Essay text:

Lack of cultural sensitivity and the negative infiltration strategy used by the Disney Corporation resulted in a great loss of time, money and reputation for which the corporation has only recently begun to compensate. After examining many struggles in Japan and France, especially in France, this paper examines how the strategy Disney used when entering China, a crucial venture for Disney’s success worldwide. Did Disney learn from the mistakes it made in Japan and France and implement those strategies in China? It is the primary aim of this paper that the initial losses experienced by the Disney Corporation in Tokyo, Paris and Hong Kong may have been prevented if only its representatives had known then what they know now: that organizations are not distinct, separate entities capable of functioning outside their physical, social and cultural environments...

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