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Essay text:
Success seemed guaranteed. After all, the Disneyland Parks in Florida,
California, and most recently in Japan, were all spectacular successes. But
somehow all the rosy expectations became a delusion. The opening results
cast even the future survival of Euro Disney in doubt. How could what
seemed so right be so wrong? What mistakes were made? And what lessons
can be learned?
Optimism
Perhaps a few early omens should have raised some cautions. Between
1987 and 1991, three, 150 million dollar amusement parks had opened in
France with great fanfare. All had fallen flat, and by 1991, two were in
bankruptcy...
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