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The statement also defines the key strategies and initiates to provide low price products. Wal-Mart is loud and clear about the target market and the product and services Wal-Mart offers.
The above example show how critical and important is to have a well defined mission statement.
2. WHAT ELEMENTS AND CRITERIA SHOULD BE INCLUDED IN A VISION STATEMENT AND A MISSION STATEMENT? DOES YOUR EMPLOYER MEET THESE CRITERIA? :
A mission statement should have the following elements:
? The moral and ethical position of the enterprise
? The desired public image
? The key strategic influence for the business
? A description of the target market
? A description of the products/services
? The geographic domain
? Expectations of growth and profitability
A Vision statement should have the following elements:
? Organizational goals as well as community goals...
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