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Essay text:
This paper aims to use the Iridium Project, which I have participated at Motorola before, to illustrate the incremental benefits and the pitfalls from creating competitive advantage through technology and activity system.
Discussion of incremental benefits & industry analysis by using five force model
Competitor ?V Mobile Satellite System (MSS) companies
The largest competitor from MSS companies is Globalstar. Globalstar?¦s communication system is supported by low cost satellites which enhance the possibility for Globalstar to implement a comparatively lower pricing strategy than Iridium. Although Globalstar has simpler and cheaper satellites than Iridium owns, it requires ground switching systems for effective connections...
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