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Therefore, if we go into another country and make decisions based on how we operate in our own home country - the chances are we'll make some very bad decisions." (http://www.geert-hofstede.com, accessed 19/11/04).
This lack of individual multicultural understanding has led to many multinationals initiating their own proactive methods for embracing diversity and multiculturalism. Proctor and Gamble, one of the largest domestic product manufacturers globally, says "At P&G we view diversity as a huge asset that generates fresh attitudes, different perspectives and exciting new ideas. We embrace diversity because it's the fair and right thing to do, and because it helps us to successfully mirror the positive changes occurring within our global society...
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